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HOW WELL DO YOU KNOW YOUR USERS?


Do you want to spend months building a wildly successful product, or one that nobody wants?

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HOW WELL DO YOU KNOW YOUR USERS?


Do you want to spend months building a wildly successful product, or one that nobody wants?

A 4-week online program that equips you with the tools to deeply understand your users

BASED ON WORK WITH THE FOLLOWING COMPANIES AND OVER 200 ENTREPRENEURS:

 

 

Practical

You can apply tools at any of these critical stages of your team's journey:

We want to launch a new product or feature

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Outcome #1:

BUILD THE RIGHT PRODUCTS & FEATURES

 

We need to get to product-market fit

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Outcome #2:

GET TO PRODUCT-MARKET FIT QUICKER

 

 

We need to accelerate growth

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Outcome #3:

ACQUIRE NEW CUSTOMERS AT REDUCED COST

 

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ONLINE PROGRAM OVERVIEW


ONLINE PROGRAM OVERVIEW


10-15 hours per week |  4 units + 2 bonus |  Complete anytime, anywhere

Weekly Live Discussion and Q&A to support you as you build your business: Thursdays 9am PST |  12pm EST  |  5pm GMT

 

UNIT 1. WHO DO YOU SERVE? HOW TO GET CLEAR ON YOUR IDEAL USER

UNIT 2. EMPATHY: WALKING A MILE IN YOUR USER'S SHOES   |   HOW TO DEVELOP A MINDSET OF OPENNESS AND CURIOSITY

UNIT 3: HOW TO RUN A USER RESEARCH PROJECT  |  HOW TO RECRUIT USERS  |   HOW TO CONDUCT IN-DEPTH INTERVIEWS

UNIT 4: HOW TO USE BLOGS, FORUMS & SOCIAL MEDIA TO MINE FOR INSIGHTS

BONUS UNIT: HOW TO SYNTHESIZE SMALL + BIG DATA  |   HOW TO IDENTIFY DEEP PAIN POINTS

BONUS UNIT:  HOW TO SUMMARIZE FINDINGS & STAY FOCUSED ON USER PAIN POINTS

 

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TESTIMONIALS


TESTIMONIALS


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"Andy Brown has a special intuition for users that entrepreneurs like me sometimes lack. Within minutes of our first session, Andy helped me clarify exactly where I should focus my efforts and WHY I need to be focused on serving a particular type of customer.""

James Fry, Founder, Groweverywhere.com

 
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"Andy's approach is powerful. His ability to take entrepreneurs through a very dynamic and hands-on process was very effective in communicating the value of user research. He encourages people to take action rapidly"

Mohit Mukherjee, VP Programs, Watson University