CL main pic.png
16864454_10158323357640554_141646223991621361_n.jpg
toffler.jpeg
rice paddy fields.jpg
Ubud-rice-paddies-1.jpg
CL main pic.png

HOW WELL DO YOU KNOW YOUR USERS?


Do you want to spend months building a wildly successful product, or one that nobody wants?

SCROLL DOWN

HOW WELL DO YOU KNOW YOUR USERS?


Do you want to spend months building a wildly successful product, or one that nobody wants?

A 4-week online program that equips you with the tools to deeply understand your users

BASED ON WORK WITH THE FOLLOWING COMPANIES AND OVER 200 ENTREPRENEURS:

 

 

Practical

You can apply tools at any of these critical stages of your team's journey:

We want to launch a new product or feature

big-light-bulb.png

Outcome #1:

BUILD THE RIGHT PRODUCTS & FEATURES

 

We need to get to product-market fit

progress-report.png

Outcome #2:

GET TO PRODUCT-MARKET FIT QUICKER

 

 

We need to accelerate growth

coin.png

Outcome #3:

ACQUIRE NEW CUSTOMERS AT REDUCED COST

 

16864454_10158323357640554_141646223991621361_n.jpg

ONLINE PROGRAM OVERVIEW


ONLINE PROGRAM OVERVIEW


10-15 hours per week |  4 units + 2 bonus |  Complete anytime, anywhere

Weekly Live Discussion and Q&A to support you as you build your business: Thursdays 9am PST |  12pm EST  |  5pm GMT

 

UNIT 1. WHO DO YOU SERVE? HOW TO GET CLEAR ON YOUR IDEAL USER

UNIT 2. EMPATHY: WALKING A MILE IN YOUR USER'S SHOES   |   HOW TO DEVELOP A MINDSET OF OPENNESS AND CURIOSITY

UNIT 3: HOW TO RUN A USER RESEARCH PROJECT  |  HOW TO RECRUIT USERS  |   HOW TO CONDUCT IN-DEPTH INTERVIEWS

UNIT 4: HOW TO USE BLOGS, FORUMS & SOCIAL MEDIA TO MINE FOR INSIGHTS

BONUS UNIT: HOW TO SYNTHESIZE SMALL + BIG DATA  |   HOW TO IDENTIFY DEEP PAIN POINTS

BONUS UNIT:  HOW TO SUMMARIZE FINDINGS & STAY FOCUSED ON USER PAIN POINTS

 

toffler.jpeg

WHAT'S INCLUDED


WHAT'S INCLUDED


 
thinking (1).png

A skillset of 3 core user research techniques, inc. in-depth interviewing

settings.png

Full access to a toolkit of proven techniques, templates and recommended software

24/7 access to an online forum of researchers and designers and product leaders

 

MORE SPECIFICALLY:

 
start with why.png
 

6 units of high quality, interactive video content

Each unit contains exact, step-by-step instructions you can apply to your product, marketing or design challenge immediately

Weekly Live Discussions (inc. Q&A) 

One hour live sessions take place at 9am PST on Thursdays to accommodate European and Asian time zones and focus on key aspects of the unit content that week, inc. burning questions. 

hangouts-shot-7-11.jpg
 
online forum.png

Access to an Exclusive Online Discussion Forum

Share challenges, wins and questions with a lively community of other purpose-driven entrepreneurs in the process of building new ventures

 

An Accountability Buddy (optional)

The option of choosing a buddy to work together, if you have individually enrolled.

accountability buddy.jpg
 
Picture1.png

A Bank of 25+ Downloadable Templates and Case Studies

Drawn from working on 116 projects, from solopreneurs to the world's leading technology, music and entertainment companies. 

 

PRICING: BETA

INDIVIDUALS: $999  |   TEAMS: PLEASE CONTACT

 

100% MONEY BACK GUARANTEE WITHIN 7 DAYS

rice paddy fields.jpg

YOUR FACILITATOR


 

 

YOUR FACILITATOR


 

 

 

Andrew K. Brown   |    Founder, Curiosity Labs

 

I love helping entrepreneurs and professionals more deeply understand their users. So much so, I built a business around it, shortly after moving to San Francisco in 2011.  

Fast forward 5 years and I've launched this online course that summarizes over 10 years' experience across 116 projects working across many sectors, cultures and sizes of operations, from garage start ups to the world's leading technology and entertainment companies, including Uber, Square, Soundhound, Electronic Arts, Tata, Universal and several others. 

Ubud-rice-paddies-1.jpg

TESTIMONIALS


TESTIMONIALS


james fry.jpg

"Andy Brown has a special intuition for users that entrepreneurs like me sometimes lack. Within minutes of our first session, Andy helped me clarify exactly where I should focus my efforts and WHY I need to be focused on serving a particular type of customer.""

James Fry, Founder, Groweverywhere.com

 
mohit.jpg

"Andy's approach is powerful. His ability to take entrepreneurs through a very dynamic and hands-on process was very effective in communicating the value of user research. He encourages people to take action rapidly"

Mohit Mukherjee, VP Programs, Watson University